MASON, Ohio, Oct. 5, 2011– FORTE, a leading distribution consulting and systems integration firm, announced that Bob Babel, FORTE’s Vice President of Implementation Services, will speak at PARCEL Forum in Chicago on Oct. 25, from 10–10:45 a.m.

Babel will co-present “Automation: How Vera Bradley Met the Challenge” with Dave Gealy, Senior Director of Distribution, Vera Bradley. Any company experiencing growth will find themselves in the position of needing to increase capacity and take the costs out of picking, packing and shipping orders. That’s exactly the challenge Vera Bradley faced in its warehouse operations, and Babel and Gealy will discuss how they explored different options for automation based on Vera Bradley’s order profile/business model.

Those who attend the FORTE/Vera Bradley presentation will learn best practices for each type of business model as well as approaches to consider if they are in the midst of changing from one order profile/business model to another. They will leave this session knowing the types of automation that work best with certain profiles/models and what should be considered when you change models/order profiles.

More information about PARCEL Forum is available at www.parcelforum.com/index.html. 

About FORTE 
FORTE (www.forte-industries.com) is the pioneering Design/Build firm in the distribution sector of the supply chain. FORTE provides client-side, network-wide engineering, systems integration and operations optimization services on a consulting-only or single-source turnkey basis for existing distribution facility upgrades or new greenfield operations. FORTE’s expertise and services include logistics network optimization, facility sizing and design, material handling systems and supply chain execution software. 

About Vera Bradley
Friends Barbara Bradley Baekgaard and Patricia R. Miller founded Vera Bradley in 1982. Today, Vera Bradley is sold through 3,300 specialty stores and 50 Vera Bradley stores nationwide. Vera Bradley accessories, handbags and travel, and paper & gift items have recently been spotted on Desperate Housewives, Brothers and Sisters, Entourage and Modern Family, and in more than 20 feature-length films. Vera Bradley’s fiscal 2011 sales were $366 million. Visitwww.verabradley.com for a store near you or to learn more.

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